Research on Teaching Methods and Strategies in Business English at Mainland Ethnic Universities

DOI: https://doi.org/10.62517/jhve.202416227

Author(s)

Hu Rong

Affiliation(s)

Hunan Vocational College for Nationalities, Yueyang, Hunan, China

Abstract

With the acceleration of globalization and the increasing international business communication of mainland ethnic universities, the importance of business English teaching in these universities has been emphasized. However, due to the differences in students' language backgrounds, cultural diversity, and limited teaching resources, there are challenges in business English teaching. This study aims to explore effective methods and strategies for business English teaching in mainland ethnic universities to enhance students' English proficiency and business communication skills. The research adopts literature review and questionnaire survey methods to analyze the perspectives and needs of teachers and students. The findings indicate that effective business English teaching should focus on developing students' integrated skills in listening, speaking, reading, and writing, integrate real business scenarios into teaching, and actively utilize multimedia and internet technologies. Additionally, the teachers' expertise, teaching methods, and teaching resources also have a significant impact on the effectiveness of business English teaching. Based on the research findings, this study proposes teaching methods and strategies such as project-based learning, cooperative learning, case analysis, and interdisciplinary collaboration to enhance the quality and level of business English teaching in mainland ethnic universities.

Keywords

Mainland Ethnic Universities; Business English; Teaching Methods; Teaching Strategies; Business Communication Skills; Cooperative Learning.

References

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