A CIPP Model-Based Evaluation of Marketing Practical Courses in Chinese Private Universities: An Industry-Education Integration Perspective

DOI: https://doi.org/10.62517/jhve.202616108

Author(s)

Zhijiang Huang

Affiliation(s)

Hubei Business College, Wuhan, Hubei, China

Abstract

Under the impetus of Strategic Directions promoting the integration of industry and education, the evaluation system for practice-oriented courses in economics and management at private institutions necessitates reconstruction, as conventional approaches inadequately address the demands for cultivating application-oriented talents. This study, grounded in the CIPP model, is organized into five sections: introduction, research status, applicability analysis, exploration of system construction, and conclusion. The introduction delineates the research background and problematic issues; the review of research status highlights that extant evaluation systems prioritize outcomes over processes, whereas the CIPP model offers integrative advantages; the applicability analysis substantiates the model's suitability for practice courses in private colleges, emphasizing its dynamic four-dimensional evaluation mechanism encompassing context, input, process, and product; the exploration segment devises a multi-tiered indicator-based evaluation system, validated through case studies to demonstrate feasibility; the conclusion affirms that this framework facilitates continuous enhancement of course quality, furnishing theoretical underpinnings and practical pathways for private institutions to refine practical teaching and deepen industry-education integration.

Keywords

Industry-Education Integration; CIPP Model; Practice-Oriented Courses in Economics and Management; Evaluation System Construction

References

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