Analysis of the Fun of Food Packaging Design

DOI: https://doi.org/10.62517/jiem.202303109

Author(s)

Ju Song*

Affiliation(s)

Academy of Fine Arts, Sichuan Minzu College, Kangding, Sichuan, China *Corresponding Author

Abstract

With the rapid development of society, people's consumption concept and aesthetic concept are also undergoing rapid changes, and the prevailing goods will often be annihilated in all kinds of homogenized products after a short popularity. In the food industry, this phenomenon is even more common. How to make the product stand out in similar products, and how to make the product always maintain a certain vitality in the choice of consumers, this may be the problem that the food industry needs to face now. While the quality of the product is guaranteed by itself, more choices may often depend on whether the design of the packaging can meet the preferences of consumers. This paper starts with the analysis of interesting interpretation and the concept of food packaging design, and explains the significance of integrating interesting into food packaging design. Secondly, it analyses the principles of interesting food packaging design from three aspects: functionality, aesthetics and innovation. Finally, from the three aspects of packaging design, packaging materials and packaging structure, the design strategy of interesting food packaging is explored, in order to attract the attention of target consumer groups through the fun of food packaging design, and finally achieve purchase behaviour.

Keywords

Food; Packaging Design; Interestingness

References

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