Reflections on the Current Situation of Cosmetics Export Trade in Guangdong Province under the New Situation

DOI: https://doi.org/10.62517/jiem.202303209

Author(s)

Yingxia Zhao, Yandong Zhang*

Affiliation(s)

Guangzhou College of Commerce, Guangzhou, Guangdong, China * Corresponding Author.

Abstract

At present, we are facing an increasingly complex new economic situation, such as the global economic downturn, the rapid development momentum of cross-border e-commerce and digital economy, and intensified competition in various industries. The Chinese cosmetics industry is also facing problems such as poor sales in the international market, and the cosmetics trade has been in a long-term deficit state, with serious deficiencies in international competitiveness. However, with the support of relevant national policies, the upgrading of residents' consumption structure, the gradual opening and diversification of the domestic market environment, and the improvement of the quality and technical level of domestic products, the scale of China's cosmetics industry exports has shown a high-speed growth trend. As a major province in China's economy and foreign trade, Guangdong province has a rich variety of cosmetics exported, with considerable sales volume and strong representativeness. This article conducts a typical analysis of the export trade of cosmetics in Guangdong Province, addressing the issues in product composition, safety, research and development capabilities, and proposing some countermeasures and suggestions to enhance the international competitiveness of the cosmetics industry in Guangdong Province under the new situation.

Keywords

New Situation; the Cosmetics Industry; Export Trade; International Competitiveness; SWOT Analysis

References

[1] Liang, H.J. (2008).Analysis of indicators for achieving international competitiveness of Chinese cosmetics. Market Modernization, 31,172-173. [2] Lu, P., Wang, B.D.(2021).China's position as the world's second largest consumer of cosmetics will not change. Chinese cosmetics, 2, 50-57. [3] Wu,L.M. (2014).Draft guidelines for labeling honey and its products released by the US Food and Drug Administration. Apiculture of China, 65(08),42-43. [4] Jiao, Y. (2020).Report on the Safety Status of Imported and Exported Food and Cosmetics in 2019. Port Health Control, 25(06), 38-42. [5] Zhao, L.Y. (2020).Discussion on the Impact of Technical Trade Barriers on China's Cosmetics Export and Countermeasures. Practice in Foreign Economic Relations and Trade, 12,47-48. [6] Jiang, F. (2018).Trade Analysis of China's Cosmetics Market - Taking European and American Cosmetics as an Example. Market Modernization, 15, 97-99. [7] Hou, H.L., Chen, Z.M., Jin, J.J. (2020).Quality analysis of cross-border e-commerce import and export of food and cosmetics. Economic Research Guide, 13,170-171. [8] Xu, Z.Y. (2017).The Impact of Domestic and Foreign Environmental Regulations on China's Import and Export Trade. Modern Business, 13, 47-48. [9] Li, S. (2019).Reasons and Countermeasures for China's Encountering Trade Barriers in Exporting High tech Products to the United State. Practice in Foreign Economic Relations and Trade, 2, 42-44. [10] Li, S.P., Gu, Y., Li, X. (2021).The Impact of Economic Policy Uncertainty on Guangdong's Export Trade. Chinese Foreign Investment, 12, 52-53.