Intercultural Communication Strategies of P&G in China

DOI: https://doi.org/10.62517/jiem.202303409

Author(s)

Wu Mengying , Leng Hailian*

Affiliation(s)

School of Humanities and Law, Fuzhou Technology and Business University, Fuzhou, Fujian, China *Corresponding Author

Abstract

The communication strategy has become a key method for multinational companies to get access to the Chinese market. This paper studies the communication strategies of P&G, a giant in the daily chemical industry. They include brand naming, product packaging, advertising, TV programs, websites, social media, e-commerce platform, network video and corporate culture. Some suggestions for brand communication and brand building of Chinese enterprises are put forward.

Keywords

Communication Strategies; Intercultural; Procter & Gamble(P&G)

References

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