Research Hotspots and Trend Analysis in the field of Media Consumption in China in the Past 20 Years: Knowledge Graph Analysis based on CiteSpace_Vol. 1 No. 2 (JIKE 2023)_Journal of Intelligence and Knowledge Engineering (ISSN: 2959-0620)

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Research Hotspots and Trend Analysis in the field of Media Consumption in China in the Past 20 Years: Knowledge Graph Analysis based on CiteSpace

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DOI: https://doi.org/10.62517/jike.202304220

Author(s)

Xinyu Xu, Mengjie Ma

Affiliation(s)

Guangzhou Xinhua University, Guangzhou, Guangdong, 510520, Guangzhou, China

Abstract

This paper analyses a sample of 480 articles in the field of media consumption that were published in the CNKI database between 2013 and 2023, using CiteSpace software to illustrate the subject's structure, patterns and distribution. The resulting visual knowledge graph presents the findings and highlights the connections between authors and topics. 15 central authors in the field of media consumption in China are identified, including Yu Guoming, Jiang Jianguo, Song Xiaowei, Zhou Xinxin, amongst others. Researchers have identified four clusters in the field of media consumption: the process of media consumption, types of media, the media industry, and cross-media integration. They have conducted an in-depth exploration of research hotspots and trends in this field. Research has identified that media consumerism goes through several stages of media consumption. Media literacy education, media content construction, and cross-media consumption have become prevalent areas of research. However, it is essential to understand the boundary between the public and economic aspects of media in practical terms.

Keywords

Media Consumption; Research Trends; Knowledge Graph; Citespace

References

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