Research on Service Quality of Network Freight Transportation Platforms

DOI: https://doi.org/10.62517/jike.202304309

Author(s)

Zhipeng Qi*

Affiliation(s)

Shandong University of Technology, Zibo, Shandong, China *Corresponding Author.

Abstract

With the increasing number of network freight transport platforms, improving service quality is the key to retain customers in the enterprise. In order to improve the service quality of network freight platform, this paper evaluates and analyzes the service quality problems such as redundant platform interface design, lack of personalized service, lack of professionalism of customer service personnel, and threat to information security, which exist in the operation of the current network freight platform, and puts forward countermeasure suggestions such as simplifying the user process and interaction design, introducing machine learning and artificial intelligence technology, setting clear service standards and performance indicators, and adopting a multi-factor authentication system, in order to improve the service quality of network freight platform. It also puts forward countermeasures such as simplifying the user process and interaction design, introducing machine learning and artificial intelligence technology, setting clear service standards and performance indicators, and adopting a multi-factor authentication system, with a view to providing some reference for the improvement of the service quality of network freight transportation platforms.

Keywords

Network Freight Transportation Platform; Service Quality; Countermeasure Suggestion; Reference

References

[1] Cleophas, C., Cottrill, C., Ehmke, J. F., & Tierney, K. Collaborative urban transportation: recent advances in theory and practice. European Journal of Operational Research, 2019, 273(3), 801-816. [2] Cui Zhongfu. Operation characteristics and development trend of China's logistics platform. China Logistics and Purchasing, 2021, (08):10-11. [3] Miller, J., Nie, Y., & Liu, X. Hyperpath truck routing in an online freight exchange platform. Transportation Science, 2020, 54(6): 1676-1696. [4] Gui Yunmiao, Cheng Jing, Gong Bengang. Research on information strategy and pricing of network freight transportation platform under dynamic competition. System Science and Mathematics, 2021, 41(10):2892-2905. [5] Lv Yongkang, Zhu Xiyong. Research on the application of blockchain technology in network freight transportation platform. Logistics Engineering and Management, 2023, 45(11):31-33. [6] Wang Hong. The enhancement effect and influence mechanism of digital economy on logistics service quality. Business and Economic Research, 2023, (15):78-81. [7] Li Hu, Li Hangming. Evaluation of end-to-end logistics service quality based on AHP-FCE model. Research on Business Economics, 2022, (20):110-113. [8] Yi Yichen, Shi Yanxin. Research on the improvement of fresh food e-commerce logistics service quality under the normalization of epidemic. Journal of Jiangxi University of Finance and Economics, 2022, (01):65-75. [9] Tan Hongjie. Exploration of the path to improve the quality of rural e-commerce logistics services in China. Business and Economic Research, 2019, (20):110-112. [10] Yuan Wei, Fan Jin, Zhao Dingtao et al. An empirical study on the impact of third-party logistics service quality on customer loyalty. Journal of University of Science and Technology of China, 2017, 47(06):508-513.