The Impact of Feedback-Driven Interaction Design on User Stickiness in Casual Gaming Applications: A Case Study Based on 'Deep in the Peach Garden, There's a Home'

DOI: https://doi.org/10.62517/jike.202604109

Author(s)

Liyue Yu

Affiliation(s)

College of Fine ArtsJiangxi Normal University, Jiangxi Normal University, Jiangxi, China

Abstract

This paper examines the impact of feedback-based interaction design on user retention in casual gaming apps, using the app "Hidden Homes in Peach Garden" as a case study. Addressing the gap in global mobile gaming market differentiation and feedback interaction research/practice, this study employs case analysis, user research (quantitative + qualitative), behavioral data analysis, and DID model experiments. It investigates the impact mechanisms of feedback element variations, feedback-gameplay-user trait compatibility, and feedback-user expectation alignment on user retention. The research clarifies the impact of the "Peach Blossom Spring Sprite Mode" on retention, fills relevant theoretical gaps, and produces design guidelines to enhance the competitiveness of casual games and drive the industry's transition toward experience-based competition. It also identifies limitations such as sample size and timeframe, while proposing directions for future optimization.

Keywords

Feedback-based Interaction Design; Casual Games; User Retention; Influence Mechanisms; “Hidden Homes in Peach Garden”

References

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