A Study on the External Publicity Strategy of Rural Cultural Tourism under Narratology Theory: A Case Study of Quzhou, Zhejiang Province_Vol. 2 No. 3 (JLSA 2025)_Journal of Life Sciences and Agriculture (ISSN: 3005-5709)

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A Study on the External Publicity Strategy of Rural Cultural Tourism under Narratology Theory: A Case Study of Quzhou, Zhejiang Province

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DOI: https://doi.org/10.62517/jlsa.202507302

Author(s)

Baijie Lin*, Xiuqin Li

Affiliation(s)

Department of Foreign Language, Quzhou University, Quzhou, China *Corresponding Author

Abstract

Chinese rural regions serve as repositories of intangible cultural heritage, characterized by distinctive natural landscapes and localized cultural practices. The significant transformations occurring in these rural areas reflect the broader narrative of China's swift development, positioning them as critical lenses through which the global community can gain insights into the country. This article seeks to apply narratological theory to analyze the current state of rural cultural tourism and to propose relevant external publicity strategies. These strategies will focus on narrative content, narrative techniques, and narrative methodologies, with the objective of offering pertinent recommendations for enhancing the external promotion of rural cultural tourism.

Keywords

Narratology Theory; Rural Cultural Tourism; External Publicity of Cultural Tourism

References

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