Competitive Strategy for Malaysian Health Food Brands: A Case Study of Tonkin Health

DOI: https://doi.org/10.62517/jmhs.202505101

Author(s)

Lin Yanchen

Affiliation(s)

Hainan Vocational University of Science and Technology, Haikou, Hainan, China

Abstract

Against the backdrop of increasing health awareness, the Malaysian health food market is rapidly developing, and competition among various brands is becoming increasingly fierce. This article takes Tonkin Health as an example and uses SWOT analysis to explore its competitive strategy in the Malaysian market. Firstly, Tonkin Health's advantages in the market include its high brand awareness, reliable product quality, and extensive product line, which enable it to attract and maintain customer loyalty. In addition, Tonkin Health has also been very successful in its marketing strategy, utilizing online and offline channels to increase brand exposure and enhance market penetration. Through SWOT analysis, it can be seen that Tonkin Health has a good competitive foundation in the Malaysian health food market, but also faces many challenges. Brands need to strengthen market research, enhance their flexibility and adaptability, and increase research and development investment to promote product innovation in order to better adapt to market changes. Through effective competitive strategies, Tonkin Health is expected to achieve sustained growth in the future market.

Keywords

Malaysia; Health Food; Competitive Strategy; SWOT Analysis; Tonkin Health

References

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