Exploration of Employment Orientation and Ability Development Methods for Students in Sports Majors in the Context of Digital Economy

DOI: https://doi.org/10.62517/jmpe.202418410

Author(s)

Yi Gu

Affiliation(s)

School of Physical Education, Jianghan University, Wuhan, Hubei, China

Abstract

Starting from analyzing the new requirements for sports talents in the context of the digital economy, this paper explores the employment opportunities and specific positions available to students in sports majors under this background, such as: digital operation in the sports industry, digital media and communication, intelligent sports, education and training with online courses, digital health and fitness management, digital sports market and marketing, digital transformation of sports administration and management, sports data analysis and evaluation, digital sports marketing and promotion, smart sports equipment and technology development, esports and virtual sports, and sports new media and content creation, among others. It can be seen that the digital economy provides a diversified range of employment positions for sports major students. At the same time, the paper proposes insights into the methods for cultivating students for these employment positions and the essential qualities and skills required, such as the cultivation of data analysis skills, digital marketing skills, information technology literacy, innovative thinking, and interdisciplinary collaboration abilities.

Keywords

Digital Economy; Sports Majors; Employment Orientation; Employment Positions; Diversification; Cultivation Methods

References

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