Breakthroughs and Reconstruction: A Study on the Integrated Development of the Sports, Culture, and Tourism Industries in the Context of New Consumption Scenarios
DOI: https://doi.org/10.62517/jmpe.202518101
Author(s)
Keyi Su, Dianbo Zhang
Affiliation(s)
School of Graduate Education, Shandong University of Physical Education, Jinan, Shandong, China
Abstract
The integrated development of the sports, culture, and tourism industries is an important driving force for promoting the upgrading of sports consumption and economic development. By using methods such as literature review and logical analysis, this study explores the driving logic and consumption aggregation models of the integrated development of the sports, culture, and tourism industries in the new consumption scenarios, examines its practical dilemmas, and proposes practical paths. The study finds that in the new consumption scenarios, the integrated development of the sports, culture, and tourism industries faces challenges such as insufficient industrial integration, lack of an effective cooperation mechanism. Sports, culture, and tourism products suffer from severe homogenization, lacking innovation and differentiation. Moreover, the infrastructure construction of the sports, culture, and tourism industries is incomplete and fails to meet the diverse needs of consumers. Based on this, this study proposes paths for the integrated development of the sports, culture, and tourism industries, including strengthening government guidance and support, establishing an industrial cooperation mechanism, encouraging product and business model innovation, creating differentiation in sports, culture, and tourism, increasing investment in infrastructure and services, and promoting industrial iteration and upgrading.
Keywords
Sports Consumption; Sports; Culture; And Tourism Industries; Sports Industry; Industrial Integration
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