The Dilemma and Relief Path of Digitally Enabling the High-Quality Development of the Sports Industry

DOI: https://doi.org/10.62517/jmpe.202518106

Author(s)

Hong Zhang, Shiqing Wang

Affiliation(s)

School of Physical Education and Health, Guangxi Normal University, Guilin, Guangxi, China

Abstract

Under the dual drive of the digital economy and the strategy of a strong sports nation, digital technology has become the core kinetic energy to reconstruct the ecology of the sports industry. This paper analyzes the practical picture and practical difficulties in the digital transformation of China's sports industry through literature research, case study analysis, and policy text interpretation. It is found that intelligent manufacturing, VR viewing and big data management have formed the whole chain innovation of production-consumption-management, but they are faced with outstanding problems such as core technology dependence, data silos and insufficient industrial synergy. To solve these problems, it is necessary to build a synergistic ecosystem of “technological breakthrough, industrial synergy and policy guarantee”, focusing on the promotion of domestic substitution of motion sensors, the construction of sports data exchanges, and the cultivation of composite talents. This study provides theoretical references for cracking the “necklace” problem of digital transformation of the sports industry and provides actionable solutions for policymakers and business practitioners.

Keywords

Digital Empowerment; Sports Industry; High-Quality Development; Technological Dilemma; Synergistic Ecology

References

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