A Study of Regional Stereotypes in North and South

DOI: https://doi.org/10.62517/jmsd.202412202

Author(s)

Liuliu Sheng

Affiliation(s)

Taizhou Vocational and Technical College, Taizhou, Zhejiang, China

Abstract

The differences between the north and the south are not only reflected in the geographical environment, history, culture and economic activities, but also reflected in the psychological differences between southern group and northern group. "Birds of a feather flock together" has a certain truth. "Hearts are different, each is its own face" also has its truth. Stereotypes can simplify perceptions and thus create biases. In the process of sorting out the research on regional stereotypes at home and abroad, it is found that stereotypes undergo an automatic to controlled transformation. For negative stereotypes, researchers use various methods to suppress them, among which the presentation of anti-stereotypes information can effectively suppress stereotypes. By using the questionnaire method, students from two universities in the north and the south were selected to carry out free association test on the characteristics of the northern and southern groups and the evidence of the existence of regional stereotypes was found. Using the North and South group behavior assessment questionnaire, the results show that there are stereotypes of southern group being apathetic and stingy and northern group being irritable and careless and showing the characteristics of "in-group preference, out-group exclusion". Using the North and south regional stereotype interpretation bias questionnaire, the results show that there are two stereotypes: the South group is apathetic and stingy and the North group is irritable and careless. Compared with the stereotype inconsistent behavior situation, the subjects made fewer attributions in the stereotype consistent behavior situation and were more inclined to internal attribution. Compared with the stereotype-consistent behavior situation, the subjects made more attributions in the stereotype-inconsistent behavior situation and were more inclined to extrinsic attribution.

Keywords

Regional Stereotype; Anti-Stereotype; Southern Group; Northern Group

References

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