An Optimization Framework for the Esports Industry Service Blueprint Based on Fuzzy Analytic Hierarchy Process_Vol. 1 No. 3 (JMSD 2024)_Journal of Management and Social Development (ISSN: 3005-5741)

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An Optimization Framework for the Esports Industry Service Blueprint Based on Fuzzy Analytic Hierarchy Process

DOI: https://doi.org/10.62517/jmsd.202412334

Author(s)

Yi Zhang1, Lin Wang1,2,*, Fulin Yin3, Jinghan Ye1

Affiliation(s)

1Division of Arts, Shenzhen University, Shenzhen, Guangdong, China 2Department of Product Design, Sanming University, Sanming, Fujian, China 3BYD Company Product Planning and Automotive New Technology Research Institute, Shenzhen, Guangdong, China *Corresponding Author.

Abstract

This paper proposes an optimization framework for the esports industry service blueprint based on the Fuzzy Analytic Hierarchy Process. Through literature review, case analysis of the Shenzhen esports industry, and expert surveys, a hierarchical structure model of the esports service blueprint is constructed. The triangular fuzzy number method is used to calculate the weights of each indicator. An empirical study of Shenzhen esports services is conducted, and optimization paths are proposed. The effectiveness of the framework is verified by comparing service performance before and after optimization. The framework can comprehensively evaluate the current state of esports services, identify key factors, and provide decision-making references for high-quality development of the Shenzhen esports industry.

Keywords

Esports; Service Blueprint; Fuzzy Analytic Hierarchy Process; Service Optimization

References

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