Promotion of Local Intangible Cultural Heritage by Colleges and Universities: A Case Study of Nanchang Jiaotong Institute

DOI: https://doi.org/10.62517/jmsd.202412338

Author(s)

Hu Xinyan, Zeng Yuxin, Zhu Wenjie, Xia Meixue, Kong Li, Lin Jingjing

Affiliation(s)

Public Administration, Nanchang Jiaotong Institute, Nanchang, Jiangxi, China

Abstract

For the time being, the promotion of Chinese intangible cultural heritage faces significant challenges. This study aims to explore how colleges and universities can assist in the promotion of local intangible cultural heritage. Using methods such as literature review, field research, and policy analysis, the study focuses on Nanchang Jiaotong Institute to analyze the advantages and strategies of colleges and universities in the promotion of intangible cultural heritage, and offers constructive recommendations.

Keywords

Intangible Cultural Heritage Promotion; Colleges and Universities

References

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