Study on the Innovative Development of Variety Reality TV Programs from the Perspective of Rural Revitalization_Vol. 1 No. 3 (JMSD 2024)_Journal of Management and Social Development (ISSN: 3005-5741)

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Study on the Innovative Development of Variety Reality TV Programs from the Perspective of Rural Revitalization

DOI: https://doi.org/10.62517/jmsd.202412307

Author(s)

Qi Liu*, Yuwei Hu, Dongyang Tang, Mei Liu

Affiliation(s)

Faculty of Literature and Journalism and Communication, ShangRao Normal University, Shangrao, Jiangxi, China *Corresponding Author.

Abstract

As the country pays more attention to rural civilization, rural space gradually enters the viewers' field of vision through the media. The variety show "Let's Plant" is based on the countryside and the historical and cultural heritage of farming, and through the construction of real farming scenes, it enables the audience to experience the life of the land in an immersive way, so as to arouse people's memories of farming civilization. This paper takes the variety show "Let's Plant" as the main research object, adopts the text sentiment analysis method, starts from the audience's point of view, explores the audience's emotional tendency to the show by analyzing Douban online comments, and finally concludes the current development trend of the variety reality show and its value connotation to be conveyed.

Keywords

Let's Plant; Variety Reality Show; Farming Civilization; Rural Space; Textual Sentiment Analysis

References

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