Analysis of the Intention and Influencing Factors of Rural College Students to Return to Their Hometowns for Entrepreneurship under the Background of Rural Revitalization

DOI: https://doi.org/10.62517/jmsd.202412407

Author(s)

Ting Zhang, Jiping Zhang*

Affiliation(s)

Zhejiang Yuexiu University of Foreign Languages, Shaoxing, Zhejiang, China *Corresponding Author.

Abstract

This article aims to deeply analyze the intention of rural college students to return to their hometowns for entrepreneurship and the underlying influencing factors. Through extensive literature review, combined with in-depth interviews and carefully designed questionnaire surveys, this article systematically presents the current situation of rural college students' intention to return to their hometowns for entrepreneurship, and deeply explores the key factors that affect their decision to return to their hometowns for entrepreneurship. The study revealed the profound impact of four levels of factors: personal traits, family background, economic conditions, and social support on the intention of rural college students to return home and start businesses. Based on the above research results, this article proposes targeted and operational countermeasures and suggestions, aiming to stimulate the enthusiasm of rural college students to return home and start businesses, and provide valuable reference basis for relevant Development Plans. Finally, the article provides a forward-looking outlook on the future trend of rural college students returning to their hometowns for entrepreneurship, pointing out the research value and practical significance of this field.

Keywords

Rural College Students; Returning to Hometown for Entrepreneurship; Intention; Influencing Factors; Countermeasure and Suggestion

References

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