Motivation and Exploration of "Learning Power" App Users

DOI: https://doi.org/10.62517/jmsd.202412416

Author(s)

Yifan Lin

Affiliation(s)

Communication University of China, Beijing, China

Abstract

In the digital era, learning methods are changing rapidly. Mobile learning applications have gradually become an important way for people to acquire knowledge and improve their skills due to their convenience, interactivity and personalization. Among them, "Learning Power" serves as a popular learning application, and the motivation and exploration behavior of its user groups are of great significance to understanding user needs, optimizing product functions and improving user experience. This study aims to explore the use motivation and exploratory behavior of "Learning Power" application users in order to provide a useful reference for the sustainable development of the application. The popularization of the Internet has brought about profound changes in human society. The “Learning Power" App is a comprehensive and innovative platform created with the core concept of "Learning to be strong," facilitating the study of consortium ideology and theory for the outstanding consortium members. It aggregates a large number of comprehensive resources, including free periodicals, forums on current affairs, movies and books, rich in knowledge, comprehensiveness, and news. After analyzing the survey questionnaires of app users, it can be found that customer motivation is subject to change. The “Learning Power" app has adjusted its platform operation program to meet user needs based on customer feedback and requirements. Moreover, as new sections are constantly being added to “Learning Power”, the focus shifts to gaining user trust and encouraging the use of newly created modules.

Keywords

Learning Power; Learning; Users; Motivation to Use; Diverse Needs

References

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