Study on Financial Support for Agro-Product Regional Public Brand Construction

DOI: https://doi.org/10.62517/jmsd.202412423

Author(s)

Hui Yang

Affiliation(s)

The Financial Bureau of Bayannur, Bayannur, Inner Mongolia, China

Abstract

Based on the current state of agro-product regional public brand construction, this thesis aims to understand the basic situation of financial support for agro-product regional public brand construction through field research on operators, authorized enterprises, banks and insurance companies in Bayannur, then conducts a SWOT analysis, and finally proposes strategic objectives and countermeasures for financial support in agro-product regional public brand construction. Fully leverage Bayannur's own advantages, adhere to the new development concept, integrate into the new development paradigm, to address the diverse financing needs and development stages of agricultural and animal husbandry enterprises, more innovative financial products should be developed. Simultaneously, banking institutions should design bespoken financial service plans for the agricultural and animal husbandry enterprises. By strengthening administration guidance, innovating financial services mechanisms, optimising local financial ecosystem, promoting the integration of finance, agriculture, science and technology, the administration should adjust and optimize the financing structure, and effectively address the issues of difficult, expensive and slow financing for agricultural and animal husbandry enterprises.

Keywords

Finance; Capital Market; Agro-Product; Regional Public Brand; SWOT

References

[1] Yang H. SWOT Analysis of Industrial Transformation and Upgrading in Bayannur City Under the Perspective of Hetao Culture. Times Economic and Trade. 2018 [2] CHENG JX, ZHENG SF. A Study of Farmers' "Free-Riding" Production Behavior Using Regional Public Brands of Agricultural Products: Collective Action Dilemma and Self-Organized Governance. Rural Economy, 2018 (2) [3] LIU Y. A Study on the Role of administration in the Construction of Regional Public Brands of Agricultural Products: The Case of Jining Lixian. Shandong University. 2020 [4] DENG ZS. Analysis of Local Government Functions in Agricultural Product Branding - Anhua Black Tea Branding as an Example. Hunan Agricultural University. 2017 [5] HU Z, WANG Y. The Study on the Regional Brand Formation of Agricultural Products and its Growth Pattern. Journal of Jiangxi University of Finance and Economics,2010, 6 [6] GAO L, R. Study on Credit Risk Management of Small and Micro Enterprises in Rural Commercial Banks. Henan University of Science and Technology. 2022 [7] WANG Y, Study on the Measurement and Improvement of Rural Financial Resource Allocation Efficiency in Heilongjiang Province. Northeast Forestry University. 2023 [8] SARULA, Study on the Relationship Between Scientific and Technological Innovation and High-Quality Economic Growth in Inner Mongolia. Northwest Minzu University. 2023