Innovation Strategies for Effectively Narrating China’s Stories in English within a Cross-Cultural Framework

DOI: https://doi.org/10.62517/jmsd.202412508

Author(s)

Yijiao Liu

Affiliation(s)

Xi’an Eurasia University, Xi’an, Shaanxi, China

Abstract

This paper delves into the complexities of narrating China’s Stories within a global context, emphasizing the importance of innovative strategies to enhance cross-cultural communication and understanding. It underscores the role of China’s rich cultural heritage, including Intangible Cultural Heritage (ICH), in bolstering the nation’s cultural confidence and its international image. The paper argues that by integrating Chinese narratives into a shared global story, leveraging soft power communication, and employing a multi-perspective approach, China can effectively bridge cultural divides and foster psychological identification among diverse audiences. It also highlights the significance of selecting outstanding topics that resonate with universal human values and emotions. The paper concludes by advocating for the continued exploration and application of these strategies to amplify China’s voice on the global stage, contribute to a shared future for humanity, and enrich the global discourse with Chinese wisdom and perspectives.

Keywords

China’s Stories; Cross-culture; Innovation Strategies

References

[1]Xia Tian, Feng Zhiwen. Transmission Routes of Chinese Classical Culture in Cross - Cultural Communication. Academics in China, 2020, (8):193-200. [2]Primecz H. Book Reviews: Cross-cultural Management. A contemporary approach. International Journal of Cross Cultural Management, 2024, 24(3):631-633. [3]Yang Xiaomei, Du Xuan. A Narrative Study on The International Communication of China’s Stories from a Cross—Cultural Perspective. Journal of Qingdao university of science and Technology (social sciences), 2024(3), 40(1). [4]Edward. T H. Beyond Culture. New York: Anchor Press/ Doubleday & Company, Inc., 1977. [5]Harold Lasswell, The Structure and Function of Communication in Society, Communication University of China Press, 2015 [6]Xu Ying. Cultural Heritage Diplomacy from the Perspective of International Aid: Representation, Essence and Inspiration. Country and Area Studies, 2022, 6(02): 82-97+157-158. [7]Zhou Jing, Wang Zhengyi. Telling China’s Stories in the Context of International Communication. International Communication, 2024, (8): 60-62. [8]Ma Jie. The Path to Improve Foreign Language Student’s Ability of “Telling China’s Stories Well” in College and Universities. Journal of Xi’an International Studies University, 2023, 31(03): 67-72. [9]Lin Shengdong, Li Danyao. Telling China’s Story with World Elements. LILUN DAOBAO, 2023(5): 28-30. [10]Yue Hao, Zhuang Enping. Exploring the Practical Path of Civic Politics in University English Courses: Telling China’s Stories in an Intercultural Way. Foreign Language Education, 2022, 43(5): 55-59.