Exploration of the Innovative Mode of Corporate Social Responsibility Management in the Digital Era

DOI: https://doi.org/10.62517/jmsd.202412612

Author(s)

Xiaojing Cui1, Jianqing Yang2

Affiliation(s)

1Qingdao Institute of Technology, Qinngdao, Shandong, China 2Shenzhen Huitong Business Co, Ltd., Shenzhen, China

Abstract

With the advent of the digital age, corporate social responsibility management is facing new opportunities and challenges. This paper aims to explore how digital technology affects CSR management and propose innovative management models. By analyzing the trend of digital management process, platform of management subject, controllable management nodes, efficient management communication and spillover of management value, this paper reveals the characteristics and advantages of corporate social responsibility management in the digital age. The study found that digital technology not only improves the efficiency and transparency of CSR management, but also promotes the communication and interaction between enterprises and stakeholders. In addition, this paper further verifies the feasibility and effectiveness of the CSR management innovation model in the digital era through practical case analysis. The research in this paper provides a useful reference for enterprises to fulfill their social responsibilities in the digitalage.

Keywords

Digital Age; Platform-Based Management; Controllable Nodes; Efficient Communication; Value Overflow

References

[1] John N ,M. F P ,Corey S .Manager see manager do: the impact of geographic herding oncorporate social responsibility[J].International Journal of Managerial Finance,2023,19(2):233-247. [2] [1]Mai N T ,Ha M T ,Duong T P .Corporate social responsibility and earning management: Evidence from listed Vietnamese companies[J].Cogent Business & Management,2022,9(1): [3] Ram B C ,Pushkar B ,Raj D A , et al.Managerial understanding of corporate social responsibility in Nepal[J].International Journal of Law and Management,2024,66(2):172-194. [4] Xia Yuanyuan, Xu Wandi, Li Wen. Corporate social responsibility realization mechanism of power grid enterprises to deal with emergencies: a comparative study between Chinese and American enterprises [J]. Industrial Engineering and Management, 2022,27(05):184-196.DOI:10.19495/j.cnki.1007-5429.2022.05.021. [5] Wu Jian. From the perspective of enterprise culture, we strengthen the management of non-ferrous metal enterprises and fulfill their social responsibility [J]. Non-ferrous Metal Engineering, 2023,13 (07): 170.