New Network Technologies Empower the Value-Added and Efficiency Improvement of the Watermelon Industry Chain: Taking Tongyang Watermelon as an Example

DOI: https://doi.org/10.62517/jmsd.202512103

Author(s)

Dawei Chu, Jiaguo Zhu

Affiliation(s)

Southeast University Chengxian College, Nanjing, Jiangsu, China

Abstract

As a geographical indication product of Shuyang County, Suqian City, Jiangsu Province, the Traditional Industry Chain Model of Tongyang Watermelon has some problems such as low efficiency, high loss and limited market in planting, transportation and sales. Taking Tongyang watermelon as an example, this paper analyzes the application and effect of new network technology in smart planting, logistics optimization, online sales and brand building, and discusses the future development potential. The results show that the optimization model of industrial chain empowered by new network technologies not only provides a practical way for farmers to increase their income and modernize their agriculture, but also provides a practical reference for the implementation of rural revitalization strategy.

Keywords

New Network Technology; Tongyang Watermelon; Industrial Chain Optimization; Intelligent Planting; Industry Chain Collaboration

References

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