Research on the Strategy of Digital Empowerment for the Integrated Development of Yellow River Culture

DOI: https://doi.org/10.62517/jmsd.202512111

Author(s)

Yao Gang1, Niu Qingli2

Affiliation(s)

1Zhengzhou University of Science and Technology, Zhengzhou, Henan, China 2Zhengzhou University of Technology, Zhengzhou, Henan, China

Abstract

In the context of rapid development of the digital economy, the Yellow River culture, as an important carrier of Chinese civilization, faces the dual challenges of lagging inheritance methods and insufficient dissemination efficiency. At present, there are prominent problems with the lack of digital standards, loose industrial chains, and single dissemination channels in the cultural resources of the Yellow River, which make it difficult to form a synergistic effect between cultural heritage protection and innovative utilization. This article focuses on the research perspective of reconstructing the cultural production paradigm based on digital technology. Starting from the construction of a systematic strategic framework of "data governance scene creation business innovation", the article proposes implementation paths such as establishing a cultural gene database in the Yellow River Basin, developing immersive cultural experience products, and cultivating digital creative industry clusters. Research has shown that blockchain technology can effectively solve the problem of cultural property rights, virtual reality technology can break through geographical limitations and activate historical scenes, and artificial intelligence assisted technology can provide innovative momentum for cultural content production. The deep integration of digital civilization and traditional culture has not only given rise to new cultural formats, but also achieved the dynamic inheritance of cultural heritage through the construction of a symbiotic cultural ecosystem between reality and virtuality. Through digital research, cultural dimension practical references have been provided for the national strategy of ecological protection and high-quality development in the Yellow River Basin, which has practical guiding significance for promoting the transformation and upgrading of regional cultural industries.

Keywords

Digital Empowerment; Yellow River Culture; Blockchain Technology; Immersive Communication; Digital Ecosystem

References

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