The Development Status and Strategy of Cainiao Post in the Current Environment: A Case Study of Guangzhou Huashang College

DOI: https://doi.org/10.62517/jmsd.202512220

Author(s)

Kai Wang*, Chenghao Lin, Chao Chen

Affiliation(s)

Department of Artificial Intelligence, Guangzhou Huashang College, Guangzhou, Guangdong, China *Corresponding Author

Abstract

Express delivery is an essential component of the rapid development of e-commerce. The express delivery service on university campuses is a topic of current concern among various parties, and among these, the business model of Cainiao Post has become a solution widely adopted by universities. With the increase in the number of students on campus in universities, new problems have also emerged in campus express delivery services. It is imperative to improve the service model and enhance service efficiency. The construction of Cainiao Post at Guangzhou Huashang College has significantly reduced the cumbersome express collection procedures of the past. Under the current model, the efficiency of campus express delivery services has been greatly improved compared to before, and the efficiency of express handling has also been notably enhanced during periods of explosive growth in express volume during various shopping festivals. However, although the existing model has made great progress in efficiency compared to before, there are still many problems in actual handling. This paper first uses the literature research method and the Internet to search for, collect, and review academic papers, research theories, and data reports related to "campus express delivery services." It then screens and studies the content with reference value, summarizes and organizes it, and combs through the relevant theoretical concepts as the theoretical basis and foundation for the research. In the second part, this paper takes the Cainiao Post at Guangzhou Huashang College as the research object. By distributing questionnaires and other forms, it investigates the current development status of Cainiao Post at Guangzhou Huashang College, analyzes its service strategies, and examines the survey results. It also studies the existing problems in the current development process and, in combination with the results of relevant literature research, provides suggestions with certain guiding and reference value for the development of Cainiao Post at Guangzhou Huashang College.

Keywords

Campus Express Delivery Services in Universities; Cainiao Post; Current Development Status; Business Model; Service Efficiency

References

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