Research on Sales Strategies for Unsold Agricultural Products

DOI: https://doi.org/10.62517/jmsd.202512225

Author(s)

Zhao Liang, Xu Haiping*

Affiliation(s)

Guangzhou college of technology and business ,Guangdong, Guangzhou, China *Corresponding Author

Abstract

The issue of unsold agricultural products constrains the development of rural economy and the increase of farmers' income. Research indicates that the causes of unsold agricultural products involve multiple links including production, circulation, market, and policy. At the production end, there are problems such as blind planting, backward technology, and lack of standards. The circulation link is restricted by high logistics costs, multiple intermediate levels, and insufficient warehousing technology. The market end faces challenges like demand forecasting deviations, information asymmetry, and weak brand power. The policy environment has issues such as insufficient precision in support measures and the impact of sudden risks. In response to these problems, this study proposes a systematic sales strategy: enhancing product value through standardized production and deep processing, establishing a differentiated pricing and dynamic price adjustment mechanism, expanding e-commerce and direct sales channels to reduce circulation costs, and utilizing advertising and public welfare marketing to increase market awareness. The implementation of these strategies requires the integration of technological, policy, and market resources to promote precise matching of supply and demand, providing practical references for solving the problem of unsold agricultural products.

Keywords

Unsold Agricultural Products; Sales Strategies; Advertising

References

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