The Influence of Rural Household Consumption Credit Behavior in Wuhe County

DOI: https://doi.org/10.62517/jmsd.202512304

Author(s)

Haifei Liu*, Han Guo, Jiao Wang

Affiliation(s)

School of Economics, Guangzhou College of Commerce, Guangzhou, China *Corresponding Author

Abstract

With the development of the economy, the income of farmers is constantly increasing, and the consumption needs of rural households are becoming increasingly diversified, leading to significant changes in consumption structure. Credit, as a financial tool, plays an important role in promoting rural household consumption. However, there are still some problems that hinder the development of rural consumer credit business. As a rural area, rural households in Wuhe County face some special problems and challenges in consumer credit, such as the generally low income level of rural residents, and many people find it difficult to obtain sufficient credit lines; Financial institutions have relatively strict credit evaluations for rural residents, resulting in many rural residents being unable to obtain consumer credit; At the same time, the consumption concept of rural residents is relatively traditional and conservative, and there is a lack of demand and trust in consumer credit. These problems are restricting the development of rural household consumer credit in Wuhe County, and also affecting the optimization and upgrading of rural household consumption structure. This article mainly uses survey questionnaire analysis and literature analysis methods to conduct research. By integrating domestic journal articles and other literature materials, relevant knowledge is analyzed. Secondly, the data obtained from the survey questionnaire will be analyzed to examine the consumption credit behavior of rural households and its influencing factors, further revealing the impact of credit behavior on the consumption structure of rural households. Finally, the problems of rural household consumption credit are pointed out, and relevant recommendations are proposed to promote the further important role of finance in rural areas of China.

Keywords

Rural Household Consumption; Financial Services; Rural Economy; Credit Behavior

References

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