A Study on the Balance between Profit Models and Social Value of Sharing Economy Platforms: A Sustainable Development Perspective

DOI: https://doi.org/10.62517/jmsd.202512501

Author(s)

Jianke Zhang*

Affiliation(s)

Baise University, Baise, Guangxi, China *Corresponding Author

Abstract

This study aims to explore the balance between profit models and social value of sharing economy platforms from the perspective of sustainable development, analyzing its impact on the long-term development of platforms. The research adopts literature review and theoretical analysis methods, combining the Triple Bottom Line theory and Shared Value theory to construct an analytical framework, systematically examining the profit models and social value realization of sharing economy platforms. The findings indicate that while platform profit models exhibit stage-specific and diverse characteristics, a single profit approach is insufficient for long-term sustainability; business model innovation and revenue diversification are key paths to achieve sustainable development. Meanwhile, challenges such as resource waste, insufficient labor rights protection, data privacy risks, and governance shortcomings impede social value realization. The study further suggests that achieving a balance between profit and social value requires comprehensive strategies, including improved governance mechanisms, stakeholder coordination, and business model innovation, which can enhance user trust, strengthen social recognition, and promote the long-term healthy development of the sharing economy. This research provides theoretical support for optimizing sharing economy business models and offers practical guidance for enterprise management.

Keywords

Sharing Economy; Profit Model; Social Value; Sustainable Development; Business Model Innovation

References

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