Research on the Current Situation and Countermeasures of China's Clothing Export

DOI: https://doi.org/10.62517/jmsd.202512522

Author(s)

Leqiong Hu1, Guohua Wu2

Affiliation(s)

1Guangzhou College of Commerce, Guangzhou, China 2Guangzhou Huanan Business College, Guangzhou, China

Abstract

In the context of a complex and ever-changing global economic landscape and the increasingly fierce international trade competition, the clothing export industry, as a traditional advantageous industry in China, holds crucial significance for driving economic growth and stabilizing employment. This thesis focuses on the clothing industry. Analyzing its export situation can not only mirror the competitiveness of China's clothing industry in the international market but also offer valuable insights for the industry's transformation and upgrading. During the research process, by integrating industry data and relevant literature, an in - depth analysis is conducted on the scale and trends of China's clothing exports, market distribution, product structure, and the challenges it confronts. The research findings suggest that creating independent brands, promoting product innovation, optimizing supply chain management, and constructing a data platform are the core approaches to propel the sustainable growth of China's clothing industry.

Keywords

Clothing Foreign Trade; Export Trade; Countermeasures; Transformation and Upgrading

References

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