A Visual Analysis of Organizational Identity Research Based on Mapping Knowledge Domains

DOI: https://doi.org/10.62517/jmsd.202512523

Author(s)

Gege Wang*

Affiliation(s)

School of Tourism Management, Wuhan Business University, Wuhan, Hubei, China *Corresponding Author

Abstract

Organizational identity plays a pivotal role in understanding the behaviors and attitudes of organizational members, as well as the overall operation and development of organizations. Chinese scholars have conducted some applied research on organizational identity in the field of business management and achieved certain results. However, there is still a lack of systematic review and summarization of research on organizational identity in Chinese enterprises, particularly studies that combine bibliometric analysis with qualitative content analysis for summarization and exploration. Therefore, this paper employs CiteSpace software to conduct a visual analysis of the knowledge map based on 53 sample literature pieces from core journals in the CNKI database. Combined with qualitative content analysis of specific literature, it clarifies the current status of research output time, publication journals, core authors, and geographical distribution regarding corporate organizational identity. It also summarizes four major hot topics in this research field and constructs an integrated framework for the study of corporate organizational identity in the Chinese context. The findings of this paper reveal that as for research topics, the relationships between organizational identity and organizational identification, the construction mechanisms of organizational identity, the transformation mechanisms of organizational identity, and the impact of organizational identity on corporate strategic behaviors have received widespread attention and exploration. Based on these findings, an integrated framework for current research on organizational identity in China has been constructed.

Keywords

Mapping Knowledge Domains; Citespace; Organizational Identity; Visual Analysis

References

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