AI-Driven Marketing Strategy Research for Guangxi's Tourism Cultural and Creative Products Targeting the ASEAN Market_Vol. 2 No. 6 (JMSD 2025)_Journal of Management and Social Development (ISSN: 3005-5741)

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AI-Driven Marketing Strategy Research for Guangxi's Tourism Cultural and Creative Products Targeting the ASEAN Market

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DOI: https://doi.org/10.62517/jmsd.202512616

Author(s)

Jingwen Chen, Xiaojuan Huang*

Affiliation(s)

Guangxi Vocational Normal University, Guangxi, China *Corresponding Author

Abstract

This study investigates the use of Artificial Intelligence (AI) to optimize marketing strategies for Guangxi's tourism cultural and creative products in the ASEAN market. It identifies key flaws in the current 4P mix: culturally misaligned product design, inconsistent pricing, fragmented channels, and superficial promotion. To address this, the research proposes a ‘culture-technology-market’ framework. Core recommendations involve human-AI co-creation for immersive cultural products, a structured three-tier pricing system, an omnichannel cross-border ecosystem, and intelligent dialogue-based localization for promotion. This provides a theoretical model and actionable strategies for sustainable growth and authentic cultural exchange.

Keywords

Artificial Intelligence; Guangxi’s Tourism Cultural and Creative Products; Marketing Mix; ASEAN Market

References

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