The Symbiosis of Tradition and Modernity: A Study on Culturally Driven Urban Regeneration in the Context of Digitalization- A Comparative Analysis of the "Cloud Tour Suzhou" Metaverse Service and Projection Mapping with Media Art on Barcelona's

DOI: https://doi.org/10.62517/jmsd.202512618

Author(s)

Ranyi Yang

Affiliation(s)

Xiamen University, School of Creativity and Innovation, Zhangzhou, Fujian, China

Abstract

In recent years, digital technologies such as the metaverse, virtual reality, and digital twins have rapidly entered the public sphere. As a key strategy of digitalization, gamification-by incorporating game-design elements-has significantly enhanced both engagement and user participation, providing new technical means and expressive modes for the preservation, dissemination, and innovation of traditional culture. These developments have exerted profound influence on urban regeneration, the activation of public spaces, and the growth of cultural tourism. Although scholars and practitioners increasingly examine the integration of digitalization with traditional culture and urban renewal, systematic comparative research on how different digital pathways differentially affect cultural transmission and urban development remains limited. To address this gap, this study analyzes two representative cases: the "Cloud Touring Suzhou" metaverse service and the projection-mapping and media-art practices on the façades of Barcelona's heritage architecture, comparing their technological applications, modes of audience participation, mechanisms of cultural value transmission, and outcomes in urban transformation.

Keywords

Digital Technology; Metaverse; Urban Renewal; Culture-Driven

References

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