Research on Strategies to Enhance the Communication Power of Library Reading Promotion in the Social Media Environment

DOI: https://doi.org/10.62517/jmsd.202612110

Author(s)

Zhang Zhiqin1, Feng Kun2, Zhang Xiaojian3,*

Affiliation(s)

1Department of Library, Zhoukou Normal University, Zhoukou, China 2Department of Student Affairs, Zhoukou Normal University, Zhoukou, China 3Department of Artificial Intelligence, Zhoukou Normal University, Zhoukou, China *Corresponding Author

Abstract

Social media has become the primary platform for information dissemination and public interaction, presenting both opportunities and challenges for library reading promotion efforts. The effectiveness of traditional linear promotion models is declining, and leveraging social media to enhance the dissemination power of reading promotion content, reach, and attract users has become a core issue for contemporary libraries. This paper delves into the transformations in library reading promotion within the social media environment, analyzes existing problems and dilemmas, and constructs an integrated strategic system to enhance dissemination power from multiple dimensions, including strategic positioning, content innovation, platform operation, user interaction, technological empowerment, effectiveness evaluation, and librarian literacy. It provides a reference path for library development in the digital era.

Keywords

Reading Promotion; Social Media; Content Strategy; User Interaction; Digital Literacy

References

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