Analysis of the Influence Path of Social Network Structure on Individual Economic Decision-making Behavior

DOI: https://doi.org/10.62517/jmsd.202612111

Author(s)

Shuhan Zhang

Affiliation(s)

Allendale Academy Private School, Clearwater, USA *Corresponding Author

Abstract

This article focuses on the influence path of social network structure on individual economic decision-making behavior. By sorting out relevant theories, this paper expounds the concept, characteristics and types of social network structure, and analyzes the connotation and influencing factors of individual economic decision-making behavior. This paper delves deeply into the paths through which the social network structure influences individual economic decision-making behaviors through intermediate mechanisms such as information transmission, social norms and pressure, and resource acquisition and allocation, while also considering the roles of regulatory factors such as individual characteristics and cultural backgrounds. It aims to provide a new perspective for understanding individual economic decision-making behavior and a theoretical basis for relevant policy formulation and market practice.

Keywords

Social Network Structure; Individual Economic Decision-Making Behavior; Influence Path

References

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