The Synergetic Mechanism and Practical Paths of Exhibition Economy and Urban-Rural Regional Development under the Dual Background of Digital Economy and New Normal
DOI: https://doi.org/10.62517/jmsd.202612133
Author(s)
Ban Wu, Weihong Xu*
Affiliation(s)
School of Tourism, Wuhan Business University, Wuhan, Hubei, China
*Corresponding Author
Abstract
Against the dual backdrop of in-depth empowerment by the digital economy and the new normal of economic development, the exhibition economy, with its core characteristics of agglomeration, efficiency, correlation and innovation, has become a vital engine for driving urban development and promoting the high-quality upgrading of regional economies. There exists a profound coupling and interactive relationship between the exhibition economy and urban as well as regional economies. It not only directly boosts the development of the service industry, builds a platform for “attracting investment and talents, and promotes industrial structure optimization, but also forms a positive cycle of “boosting urban development through exhibitions and integrating industries with cities” with regional economies. By integrating the mechanism of the exhibition economy's role in urban development and the logical framework of the coupled and coordinated development of urban exhibitions and regional economies, and combining the current reality of industrial development, this paper proposes practical paths for the coordinated progress of the exhibition economy and urban-rural regional development from multiple dimensions, including infrastructure construction, digital empowerment, brand building, international cooperation and talent cultivation . The research aims to provide theoretical reference and practical guidance for constructing a new exhibition economy ecosystem with improved systems, concentrated brands and excellent benefits, and for advancing the high-quality development of urban and regional economies.
Keywords
Exhibition Economy; Urban Development; Regional Economy; Digital Economy; New Economic Normal
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