The Mechanism of Overseas Image Communication of State-Owned Enterprises in Shaping National Image: A Grounded Theory Analysis Based on Sinopec

DOI: https://doi.org/10.62517/jmsd.202612206

Author(s)

Xinyang Li*

Affiliation(s)

Communication University of China, Beijing, China *Corresponding Author

Abstract

In the context of evolving global communication, state-owned enterprises (SOEs) have become important actors in shaping national image. Taking Sinopec as a case, this study adopts a grounded theory approach based on 62 overseas operation reports to explore the mechanism through which SOEs’ communication contributes to national image construction. The findings reveal a dynamic process consisting of top-level design, discourse construction and communication expansion. SOEs function as a practical intermediary by translating abstract national values into tangible experiences. This study provides a mechanism-based explanation for the relationship between corporate communication and national image.

Keywords

State-Owned Enterprises; National Image; International Communication; Grounded Theory; Mechanism

References

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