Research on Artificial Intelligence Empowering Agricultural Product Brand Construction in Baise City

DOI: https://doi.org/10.62517/jmsd.202612207

Author(s)

Jide Jiang, Chaomin Gao

Affiliation(s)

Baise University, Baise, Guangxi, China

Abstract

To solve problems such as "high quality but low price" of characteristic agricultural products like Baise mangoes, this paper explores innovative paths for artificial intelligence to empower brand construction. Using literature research and field investigation methods, the article compares advanced domestic cases and deeply analyzes the current situation of agricultural product brand construction in Baise. The study finds problems such as lagging data development, lack of intelligent brand expression, shortage of composite talents, and weak consumer-end services. It is suggested to build a unified data system, develop digital twin experiences, cultivate composite talents, and strengthen intelligent services to realize the transformation from product output to brand value output.

Keywords

Artificial Intelligence; Agricultural Products; Brand Construction; Industrial Chain; Baise City

References

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