A Study on the Innovative Design of Bayu Folk Art from the Perspective of Cross-Cultural Identity Theory_Vol. 3 No. 2 (JMSD 2026)_Journal of Management and Social Development (ISSN: 3005-5741)

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A Study on the Innovative Design of Bayu Folk Art from the Perspective of Cross-Cultural Identity Theory

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DOI: https://doi.org/10.62517/jmsd.202612210

Author(s)

Chunsheng Mu

Affiliation(s)

ABa Teachers College, Wenchuan, Sichuan, China.

Abstract

Against the backdrop of deep cultural integration and the construction of cultural identity, the preservation and innovation of Bayu folk art have become a key issue in the field of cultural development. As a treasure of regional culture, Bayu folk art embodies unique historical memories; however, due to a lack of in-depth analysis of consumer behaviour in related products, it has failed to gain widespread recognition among consumers and has gradually become marginalised in the process of modernization. This paper adopts a cross-cultural identity theory as its research perspective and integrates multidisciplinary research methods to systematically explore pathways for the innovative design of Bayu folk art. By analysing the formal characteristics and current state of development of Bayu folk art, this study explores its cultural essence and value for cross-cultural dissemination. It proposes strategies for the development of cultural and creative products, market promotion pathways, and cultural inheritance models based on consumer behaviour analysis and the integration of cross-cultural identity concepts. The aim is to achieve the living transmission of Bayu folk art, promote its symbiotic coexistence with modern design and the rural economy, and provide a theoretical reference and practical paradigm for the cross-cultural innovation of regional folk art.

Keywords

Cross-Cultural Identity; Bayu Folk Art; Innovative Design; Cultural Heritage; Cultural and Creative Products

References

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