Analysis of the Integration Model of Rural Inclusive Finance and Digital Service Platform in the Context of the Gig Economy

DOI: https://doi.org/10.62517/jmsd.202612215

Author(s)

Huixin Yu, Wenhong Cheng*, Hongjuan Pan, Jiayi Ding, Xinyu Zheng

Affiliation(s)

Jiaxing University, Jiaxing, Zhejiang, China *Corresponding Author Huixin Yu and Wenhong Cheng contributed equally to this study.

Abstract

In the context of rural revitalization, the rural gig economy has become an important form of absorbing rural surplus labor and helping farmers increase their income. However, this group is structurally characterized by a lack of credit records, unstable incomes, and no effective collateral, making traditional rural financial services difficult to effectively meet their needs. The problems faced by the gig economy, such as difficulty in borrowing, slow arrival of funds, and lack of security, are in urgent need of solutions. At the same time, the wide application of digital technology provides technical conditions for inclusive financial services to the rural gig economy. This paper, from the perspective of the integration of inclusive finance and digital technology, summarizes the main characteristics and financial demands of the rural gig economy by reviewing existing research, and points out the shortcomings of current inclusive financial services. Based on international experience and theoretical analysis, three innovative mechanisms, namely "credit of behavioral data", "data-driven risk control", and "scenario-embedded services", are extracted, and how these mechanisms alleviate the shortage of financial services faced by the gig economy. This paper also offers suggestions from three levels - financial institutions, regulatory authorities and local department - to provide financial support for the development of the gig economy and to offer references for the in-depth application of digital inclusive finance in rural areas.

Keywords

Rural Gig Economy; Inclusive Finance; Behavior Data Creditization; Scenario Embedded Services; Digital Platform

References

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