Breaking Through with Sports "Event +" to Activate New Drivers for Liaoning's Revitalization

DOI: https://doi.org/10.62517/jmsd.202612221

Author(s)

Qingni Wu1, Donghui Dai1, Jinnan Sun2,*

Affiliation(s)

1Sports Department, Shenyang Jianzhu University, Liaoning, China 2Beijing Shangdi Experimental School, Beijing, China *Corresponding Author

Abstract

Against the backdrop of high-quality development of China’s sports industry and the comprehensive revitalization of Northeast China’s old industrial bases, the sports "event +" economy has become a key engine driving regional consumption, industrial upgrading and urban brand improvement. Based on literature review, field investigation and logical analysis, this study systematically examines the development status, advantages, constraints and paths of the sports "event +" economy in Liaoning. The results show that Liaoning has distinctive strengths in industrial culture, ice and snow resources, venue facilities, public sports enthusiasm and manufacturing foundation, and sports events have already produced noticeable consumption-driven effects. However, problems such as insufficient recognition of characteristic event IP, low-level industrial integration, weak cross-departmental coordination, inadequate public participation and shortage of professional talents remain prominent. Accordingly, five paths are proposed: building characteristic Liaoning-style event IP, innovating diversified consumption scenarios, deepening industrial integration, strengthening communication and promotion, and improving support. This study aims to provide theoretical references and practical implications for promoting the high-quality development of the event economy and supporting Liaoning’s comprehensive revitalization.

Keywords

Sports Event +; Liaoning Revitalization; Event Economy; Industrial Integration; Event IP

References

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