A Study on the Impact of Number Placement in Digital Systems on Consumer Perceived Value_Vol. 1 No. 1 (JNME 2024)_Journal of New Media and Economics (ISSN: 3005-5725)

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A Study on the Impact of Number Placement in Digital Systems on Consumer Perceived Value

DOI: https://doi.org/10.62517/jnme.202410102

Author(s)

Siying Li*, Shuxian Wu, Xiaofeng Cai, Yunyi He, Xinna Wen

Affiliation(s)

Department of Management, Software Engineering Institute of Guangzhou, Guangzhou 510990, Guangdong, China *Corresponding Author

Abstract

In the context of the digital economy, businesses utilize digital systems to provide product information to consumers, who generate perceived value based on this information and make consumption decisions. This study employs an empirical research method to investigate the impact of number placement of product information in digital systems on consumer perceived value, with a focus on different levels of consumer involvement. The findings suggest that the number placement of product information has a significant impact on consumer perceived value for products with varying levels of consumer involvement. Therefore, it is crucial for businesses to provide product information in digital formats that align with consumer needs in order to enhance consumer perceived value and stimulate consumer-purchasing behavior.

Keywords

Number Placement; Consumer Perceived Value; Digital Systems; Consumer Involvement

References

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