Analyzing the Realistic Dilemmas and Countermeasures of the Secondary Market of Performance Ticketing Based on the PEST Model

DOI: https://doi.org/10.62517/jnme.202410103

Author(s)

Yuxi Zhang*

Affiliation(s)

China Jiliang University, Hangzhou, Zhejiang, China *Corresponding Author

Abstract

The cultural and entertainment market is an important part of the national economy and an important manifestation of social civilization, and the influence of the secondary market for performance tickets on the cultural industry is complex and subtle. The structure of the ticketing market affects the competitive pattern and market distribution of the performance industry, and the scale, price and channels of the ticketing market will, to a certain extent, also affects the supply and demand, quality, innovation and benefits of performances, so it can be said that the ticketing market is an important part of the cultural and entertainment performance industry. According to the data monitoring of the ticketing information collection platform, in the first quarter of 2023, the number of national business performances (excluding entertainment performances) was 68,900, and the number of tickets sold for concerts and music festivals exceeded 1.1 million. The entertainment industry is thriving, and with it, scalpers are becoming increasingly rampant. "TFboys" concert front row tickets sold for 2 million yuan, "Mayday music fans battle scalpers" news frequently on the hot search, the secondary ticketing platform "jump ticket" problem. The problem of "jumping tickets" on the secondary ticketing platform is frequent, and idle trading platforms have given rise to a large number of "professional robbers". All kinds of chaotic phenomena attract attention. This paper will analyze its causes from the economic point of view, the use of PEST (politics, economy, society, technology) model to analyze the external market environment, only to find out the crux of the problem in order to prescribe the right medicine.

Keywords

Secondary Market For Performance Tickets; Scalping; Cultural Performances; Pest Model; High Quality Construction

References

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