Research on Perceived Usefulness & Perceived Ease of Use and Online Shopping Intention

DOI: https://doi.org/10.62517/jnme.202410104

Author(s)

Jinfeng Zhang*

Affiliation(s)

School of Accounting, Guangzhou College of Commerce, Guangzhou, Guangdong, China *Corresponding Author.

Abstract

With the progress of development, majority students prefer to shopping by internet instead of entering physical store. About shopping online intention, we should know what the students think about it and how it is affected. The study examines how the two elements which are Perceived Usefulness & Perceived Ease of Use influence online shopping intention of consumers in college. We have surveyed students among us who take use of shopping via internet. We choose 70 questionnaires to analyze. By using IBM SPSS software and AMOS software, we perform many tests. The results show that online shopping intention is positively affected by their Perceived Usefulness and Perceived Ease of Use and the relationships are significant. The discovery of this paper can give managers and retailers some advice about how they enhance online shopping intention by increasing the usefulness and ease, along with also giving some thought to students about how to consume reasonably.

Keywords

Perceived Usefulness; Perceived Ease of Use; Online Shopping Intention; Consumers in College; Advice

References

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