Exploration of the Problem of Selling Counterfeits in Live Marketing

DOI: https://doi.org/10.62517/jnme.202410105

Author(s)

Yujia Wang*

Affiliation(s)

Law School, China Jiliang University, Hangzhou, Zhejiang, China *Corresponding Author.

Abstract

In recent years, with the rapid development of the Internet industry, new trading methods such as live product marketing are gradually integrated into people's lives. Although it has brought a lot of convenience to people, at the same time, there will also be various contradictions and confusion, such as false propaganda, data fraud and other problems. Therefore, in order to solve practical problems, we should further clarify the causes and influencing factors. At the same time, in light of the academic research on the topic of live streaming marketing in recent years, the number of relevant papers is small, but the description combined with the actual litigation situation is rare. Therefore, this article will start from actual cases, analyse the responsible subjects and their liability bearing methods in live streaming marketing layer by layer, and put forward some new opinions and opinions on a new thing such as "live streaming marketing". Relevant suggestions are put forward for the improvement of the theoretical system of such a new thing as "live streaming marketing".

Keywords

Live Product Marketing; Live Counterfeiting; Anchor Liability; Consumer Rights; Punitive Damages

References

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