Analysis on the Design Method of Chinese Character Logo Graphics

DOI: https://doi.org/10.62517/jnme.202410106

Author(s)

Ju Song*

Affiliation(s)

Academy of Fine Arts, Sichuan Minzu College, Kangding, Sichuan, China *Corresponding Author.

Abstract

Chinese characters, the recorded symbols of the Chinese language, are one of the oldest written characters in the world, with a history of more than 6,000 years, and are considered to be the model of phonetic, morphological and ideographic writing. The amount of information, the richness of meaning and the clarity of a single Chinese character far exceed that of the phonetic Latin alphabet. As the most basic visual elements of information transmission, Chinese characters themselves have strong intuitiveness and cognition, and are often used in modern logo design. Firstly, this paper summarizes the advantages of Chinese characters, Chinese character signs and Chinese character signs. Secondly, the design method of Chinese character logo is analyzed from the aspects of Chinese character font design, Chinese character graphic design and the application of calligraphy form by using excellent Chinese character logo cases. Finally, this paper analyzes the design principles of Chinese character logo graphics, and points out several design points that should be paid attention to in Chinese character logo graphics design. The purpose of this paper is to arouse the deep thinking and research of logo designers on the modern logo graphic design based on Chinese characters, to dig deeply into the traditional cultural connotation and implication of Chinese characters, and to inherit and carry forward the excellent traditional culture of the Chinese nation.

Keywords

Chinese Character Sign; Mark Pattern; Chinese Character Design; Chinese Character Graphic Design; Penmanship

References

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