Users' Satisfaction Survey of Meituan College Students Users

DOI: https://doi.org/10.62517/jnme.202410109

Author(s)

Bingbing Chen, Wenjie Zhang

Affiliation(s)

Zhejiang Yuexiu University, Shaoxing, Zhejiang Province, China

Abstract

As the old saying goes, food is the paramount necessity of the people. With the improvement of living standards, people’s food choices and dining experiences have become abundant and diverse. As consumption habits and lifestyles change, more and more college students prefer to call for takeaway foods with mobile phones. As a result, ordering takeaways has become a common way of consumption among college students. This study uses questionnaire survey to study the user satisfaction on the Meituan Takeaway app among college students’ users. This paper analyzes the market demand, shortcomings in takeaway consumption, and raises corresponding suggestions for Meituan takeaway merchants to improve service quality. This paper argues that the success of Meituan Takeaway lies not only in improving its service and food quality, but also in merchants’ catering to the tastes and needs of consumers and providing timely feedback to obtain greater market returns.

Keywords

Meituan Takeaway; Market Demand; Satisfaction Survey; College Students

References

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