Research on the Innovation Path of Live Supply Chain of Agricultural Products under Digital Economy

DOI: https://doi.org/10.62517/jnme.202410201

Author(s)

Yangyang Liu, Yupeng Hu, Zhihao Zhang

Affiliation(s)

Shandong Management University, Shandong Railway Investment Holding Group Co, Ltd, Jinan, Shandong, China

Abstract

With the hot growth of live broadcasting, the quality of agricultural products is also endless, how to promote the healthy development of live broadcasting of agricultural products through supply chain innovation has become the key. In this paper, on the basis of analyzing the current three modes of live broadcasting of agricultural products, live broadcasting of origin and live broadcasting of enterprises, we summarizing the problems of difficult operation of logistics, unstable quality and sluggish supply chain that exist in the live broadcast supply chain. This paper proposes to adopt digital technology to build a unified data resource base and promote collaborative innovation of supply chain network in order to realize multilevel supply chain integration.

Keywords

Digital Economy; Agricultural Products; Live Supply Chain; Innovation Path Introductory

References

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