Research on the Mechanisms of News Communication in Food Safety Regulation

DOI: https://doi.org/10.62517/jnme.202410209

Author(s)

Yaning Liu*

Affiliation(s)

School of food science and technology, Hunan Agricultural University, Changsha, Hunan, China *Corresponding Author.

Abstract

The influence of the media on food safety regulation has undergone significant changes compared to traditional media, and this influence has a dual nature. Faced with fraudulent practices by food companies, this paper constructs an evolutionary game model to study the impact of two major factors, the influence and authenticity of media reporting, on the strategic choices of government regulatory agencies and food companies. The conclusion shows that in the public opinion environment shaped by the media, government regulatory agencies and food companies will change their original strategic choices. Effective and accurate media supervision can effectively constrain fraudulent behavior by food companies and encourage the government to fulfill its regulatory duties. If the authenticity of media reports is low, it not only hinders effective government regulation but also provides opportunities for food companies to engage in fraudulent activities. Therefore, the government should not only vigorously develop the media but also strengthen the regulation and management of the media.

Keywords

News Communication; Media; Food Safety; Regulation; Game

References

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