Research on Market Access Issues for Agricultural Management Entities of Different Scales in Heilongjiang Province in the Development of Digital Agriculture

DOI: https://doi.org/10.62517/jnme.202410212

Author(s)

Ruihan Xia, Quanfu Pan*

Affiliation(s)

College of Economics and Management, Heilongjiang Bayi Agricultural University, Daqing, Heilongjiang, China *Corresponding Author.

Abstract

Globally, the rapid development of digital economy in the agricultural field has attracted widespread attention. Digital agriculture in Heilongjiang Province is developing rapidly, but the issues of market access and equal opportunities involved have a great impact on the healthy and sustainable development of digital agriculture. Digital technology in the development of digital agriculture has great potential in improving agricultural efficiency and promoting rural development. However, the development of digital agriculture in different regions of Heilongjiang Province is unbalanced, resulting in different problems faced by business entities of different sizes. Among them, the digital divide, farmers' insufficient digital literacy, imperfect digital infrastructure and policy-level constraints are the main obstacles. Inequality in market access is an important component of the digital divide and affects farmers’ adoption of digital technologies. Based on this, the problems in business entities of different sizes in the promotion of digital agriculture should be solved from several aspects: government role and policy support, promotion of the popularization of digital technology and training plans, optimization of guidance market access policies, and construction of social participation cooperation mechanisms.

Keywords

Digital Agriculture; Market Access; Equal Opportunities; Digital Divide; Information Asymmetry

References

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