A Two Winged Agricultural Assistance Model Based on Live Streaming and Branding under the Background of High Quality Development of Rural Industries_Vol. 1 No. 2 (JNME 2024)_Journal of New Media and Economics (ISSN: 3005-5725)

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A Two Winged Agricultural Assistance Model Based on Live Streaming and Branding under the Background of High Quality Development of Rural Industries

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DOI: https://doi.org/10.62517/jnme.202410220

Author(s)

Yiwen Guo1, Yutong Liu2, Xinying Luan3, Zixi Tian1, Chunyue Wang1

Affiliation(s)

1College of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, Hebei, China 2College of Mechanical Engineering, Hebei University of Science and Technology, Shijiazhuang, Hebei, China 3College of Humanities and Law, Hebei University of Science and Technology, Shijiazhuang, Hebei, China

Abstract

Recently, in order to consolidate the results of poverty alleviation, the content has issued a series of measures to encourage the promotion of high-quality development of rural industries and the branding of agricultural products. In order to respond to the national measures and give full play to the power of college youth, our team decided to develop a model of helping farmers with the purpose of branding agricultural products through fieldwork in the countryside. Relying on the support of universities, the team successfully organized the Creative Design Competition for Agricultural Products, the Network Marketing Competition and the "I Speak for My Hometown" activity, and based on the three competitions, we accumulated relevant data and formed a chain database. Finally, we explored a new model of "live broadcast + branding" e-commerce to help farmers.

Keywords

High-quality Development; Branding; Direct Seeding & Branding; Two Wings to Help Farmers

References

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